Have you ever participated in a video interview? Video can be essential for your brand due to its ability to capture your audience’s attention. Today, people pay more attention to audiovisual content than to text. A video interview involves someone standing in front of the camera and sharing information. You’ve probably seen these types of interviews on TV, in podcasts, or from other companies. However, you may have never thought about using video interviews as an advertising option. Here are some of the benefits that could mean a lot to you.
Compelling stories are the secret to success. The way you tell your brand’s story in a video interview will determine the level of impact it will have on your audience. The person telling the story is crucial for keeping the viewer interested. People will pay more attention to a story that feels real and sincere rather than one told by someone else that feels like an ad.
This is no different when it comes to telling your brand’s story. Video interviews help you share your brand’s memorable story. They allow you to use anecdotes, visuals, culture, vision, and values. This way, you’ll create a strong connection with your audience and impact them with valuable content about your products and services.
Brand authenticity is key to attracting and retaining customers. Trust comes from the information you share with them. If your audience trusts your brand, they’re likely to buy from you and keep coming back. Video interviews help you share information about your brand directly from the source. Your target audience will hear about your products or services directly from you. This creates a high level of trust. Essentially, video interviews as a marketing option will enhance your brand’s authenticity and boost your authority.
Since your customers spend time online, you should place your video where they spend most of their time. Video interviews provide a great and efficient source of content for various online platforms. For example, video interviews are a vital form of video that helps your target audience understand your brand.
When a video interview is authentic and aligned with your brand, you can use it as an explainer video. You can also break the video interview into shorter clips and post them on various social media platforms. So, one video interview gives you content for multiple options.
Nobody likes sales messages. A salesperson who starts talking about a product’s price without finding a way to engage the audience will always miss the sale. One way to avoid such situations is through video interviews. Whether it’s on TV shows, podcasts, or internal video interviews, they always offer an opportunity for sales without the classic hard sell. Video interviews allow you to talk about your business, your products or services, and the benefits to customers in an engaging and informative way.
You can use an informative tone about your products and services or have your employee, or even a customer, share credible information that can influence future sales. Video interviews help address pain points for potential customers and bring in an emotional aspect. This way, you can easily attract an audience and make a sale, without using traditional sales tactics.
Video production can be challenging and time-consuming. It can be tough and expensive when you need to keep up with the competition and create the same or better-quality video content. With a video interview, you can save time and money on video production. One interview can cover a lot of content in a short amount of time. During the interview, you can share interesting and detailed information about your brand or product.
Moreover, you only need a few things to make a video interview. You can hire professional video production for a high-quality video or shoot it with a mobile phone and your internal team. No matter which option you choose, shooting a video interview will always save you time and money compared to, for example, producing a video ad.
The best and easiest way to tell the story of your brand’s values is for someone from your team to do it—someone who understands it the best. Video interviews are perfect for this. Your employees can talk about their beliefs, values, and norms. This option gives your audience access to the most hidden details about your brand’s culture, helping them trust and become loyal. So, video interviews will raise awareness about your brand and increase openness among your target audience.
As you can see, video interviews are a powerful gem that no modern brand owner can ignore. It will help your gain exposure, enhance your authority and authenticity, and offer unlimited content for repurposing purposes. Investing in high-quality video production can help you speed up and enjoy the above benefits. So, consider adding interview videos to your marketing options.
