
Video is one of the best marketing tools you can use. According to invideo, back in 2020, 96% of consumers increased the time they spent watching video content online, and 9 out of 10 viewers said they wanted to see more videos from brands and businesses. In fact, by 2022, it was predicted that the average person would spend 100 minutes a day watching videos online. If you want to attract customers and make sure they remember your brand, you should have a solid partnership with a video production company.
At its core, video production consists of scripting, filming, and editing. Sounds simple enough. Filming videos today is easier than ever, thanks to high-quality cameras built into most smartphones and the availability of microphones that can be connected to phones. But creating an engaging video still requires careful thought, planning, and understanding the entire video production process from start to finish.
In 2023, video content is anticipated to command a staggering 82.5% of all web traffic. But why is video so influential?
Engagement Power: Videos capture attention like no other medium. Platforms such as YouTube and TikTok have demonstrated the immense power of video to engage audiences for extended periods, creating a more immersive experience compared to text or static images.
Versatile Format: Video allows for creative storytelling, making it suitable for everything from tutorials to entertainment. Companies like Netflix and Hulu have leveraged video to keep millions hooked on their platforms.
Mobile Accessibility: With the rise of smartphones, watching videos on-the-go has become the norm. This convenience means that more people are viewing content, hence increasing traffic.
SEO Benefits: Search engines prioritize video content, often ranking it higher in search results. This SEO advantage means businesses are more likely to invest in creating video content, boosting visibility and traffic.
Social Media Integration: Platforms like Facebook and Instagram are optimized for video, encouraging users to consume and share video content, thereby increasing its reach.
In conclusion, the blend of engagement, versatility, and strategic integration across devices and platforms makes video an unstoppable force in digital content, driving its dominance in internet traffic.
When you partner with a video production company, you don’t have to worry about the budget or the cost of the project. Once you decide to work with a particular company, they’ll take care of everything. They’ll have a clear budget in mind and will work with you to create a realistic and flexible timeline that meets your goals. Plus, they can suggest a suitable budget or even an idea. For example, why pay more when you can achieve the same results with a simpler video idea and a smaller budget?
Experience and Skill
If you’re looking for a video production company, it’s definitely worth considering one with experience. This is really important because you don’t want to work with someone who doesn’t know what they’re doing, which can end up wasting your time. Instead, it’s better to focus on growing your business.
Experienced video production companies will be able to create high-quality video content that’s relevant and interesting to your audience. They’ll be able to do this because they have experience creating content for different niches and can apply their knowledge to your industry and marketing.
Video Production Companies Deliver Results
If you’re a small business, you might be wondering how video production can actually bring you results. It can mean many different things, but in this case, we’re talking about generating leads and increasing sales. Video production companies often specialize in video marketing. As a result, they’ll have a lot of experience producing quality content for different brands. Not only will these companies help you create great video content, but they’ll also be able to help you promote it.
Collaboration
When you see a great and memorable video that effectively communicates a brand’s message, it’s no accident. A lot of planning and effort went into producing that video, even if it lasts just a few seconds. You’ll always have a great collaboration with a quality video production agency. This means they value their clients and understand that one of the most important things during video production is good communication. Even on set (the filming location), good team collaboration is key. It’s important to have a positive atmosphere where everyone is happy and ready to give their best.
Investing in Video
You’ve probably heard this a lot: if you’re not using video content to sell or develop your brand, your competition will pass you by. But besides the general advice of “you need video,” how can you best utilize the content you create to get the results you want? How can you be sure you’ll get the most out of your video production investment? With smart investment and solid planning.
Sometimes the best way to maximize the value of your video production is by creating several short videos from one main video. For example, we could plan to film extra material so we can edit four short videos for social media. This way, you get five videos for the price of one.
Great Return on Investment
If you’re looking for a way to increase your return on investment, video production could be an excellent solution for you. Compared to other forms of marketing, video production doesn’t require huge investments of money or time. In 2021, video accounted for 81% of all internet traffic. While many believe otherwise, video marketing doesn’t have to be expensive. Managing and distributing videos doesn’t have to be difficult either. Plus, the ROI on video marketing is really high. 87% of marketers said using video content gives them a positive return on investment.
You probably know the basic ROI formula: the profit from the investment divided by the cost of the investment. To improve ROI, you need to either reduce your costs or increase your profit. Examples of profit include the number of subscribers, customers, and revenue. The cost of producing video content and time represents your expenses.
Video Production Helps Optimize Your Website
If you want to improve your SEO and make your website more visible on Google, you should add video to your site. This is crucial, even if you have a PPC (pay-per-click) campaign. Adding video to your website will surely grab more attention from Google as well as your potential clients. If you’re interested in improving your SEO, consider video production.
Video Production Companies Offer Creative Ideas
And finally, even though you’ll be able to rely on video production, it’s good to have some ideas in mind. If you have a specific idea or request, it’s great to share your thoughts about the potential project. This way, you can check if your idea is solid enough.
Most video agencies are great at creative thinking. This can be really helpful, especially if you’ve never produced video content before. If you already have an idea, it could help the video team come up with even more creative solutions. Having creative ideas is crucial when creating a video. It’s not enough to simply showcase a product or service; you need to come up with a compelling story that evokes emotions.
When seeking professional video production, agencies are well-equipped with top-tier technology to enhance the visual and audio quality of your projects. Their arsenal typically includes high-end cameras from brands like Canon, Sony, and RED, providing crystal-clear visuals that capture every detail. Additionally, they utilize specialized lighting equipment to ensure perfect illumination, regardless of the setting.
Sound quality is equally important. These agencies invest in premium microphones and audio processing tools from companies such as Shure and Sennheiser, guaranteeing that your message is heard loud and clear without any distracting noise.
Diverse Video Options Include:
Whether you’re aiming to introduce a new product, tell your brand story, or establish credibility, a video production agency can tailor each video type to meet your specific objectives and audience needs.
To Sum Up
Working with a video production company is a worthwhile investment. From concept to distribution, an experienced team can create a professional and impactful video that tells your story in an engaging and fun way. With video marketing, you can connect more easily with your audience and ultimately create value for your brand.