10 important questions to ask your video production company

April 2022

important questions for video production company

Looking for a video production services company that’s going to bring your vision to life? Look no further. The good news is that you already know exactly what to look for. After all, there’s a reason that videos are referred to as the universal language. They’re a great way to communicate complex ideas in a simple and relatable way.

Whether you’re creating a business video, a corporate presentation, or a personal narrative, a video production service company can be a huge asset. And not just because they can help you reach your audience. It’s also because their job is to help you tell your story. That being said, you should be asking some important questions before making a production company selection. In this article, we’ll take a look at the top questions to ask your video production company.

How competitive are the rates you’ll charge me?

First and foremost, you need to make sure that the rates you’ll be charged are reasonable. This is important for a few reasons.

  • It shows that you’re professional
  • It shows that you know what you’re doing
  • And it also gives you a frame of reference for the work that you can expect from start to finish

Having said that, you should also compare rates. This will give you an even better idea of what to expect from the video production process.

What services does your company provide?

This is another important question to ask. Here’s why. A lot of times, companies will claim to be video production companies. But they might only provide a very limited range of services.

So, naturally, you might be in for a surprise when the project is completed. After all, you were expecting to receive a certain type of service.

But doing your research ahead of time can help with avoiding this situation. It will also give you a better idea of what to expect from your video production partner.

Can you show me some samples of your work?

This is another way to get a feel for a company before you hire them. You can see samples of their work, and get a feel for what they’re capable of. Be sure to look at both past and current projects. This will give you an even better idea of what to expect from your video production company.

You can see examples of work that they’ve done for other clients. This will let you know if they’re capable of doing what you want.

Is there a long-term agreement in place?

This is another important question to ask. It will help you to evaluate the company’s commitment to your project. You want to make sure that they have your project on the road to completion. After all, your video production company is going to be working on a lot more than just one project.

So, make sure that you have a clear timeline in place. This will help you to stay on track. It will also let you know if the company is meeting its commitments.

What will my video production budget look like?

You should know exactly what to expect when it comes to your budget. This will help you to stay within your budget. After all, you don’t want to surprise your video production company with a massive project that you can’t pay for.

Make sure to bring your video production budget to the negotiation table. This will help you to get a better idea of what to expect.

What’s the timeline for creating my video?

It’s important to know the timeline for creating your video. This will help you to stay on track. You don’t want to be behind schedule. This is especially important when dealing with a tight deadline. 

After all, it’s pretty unusual to have a project that’s completed ahead of schedule. But it’s even more unusual to have a project that’s completed way behind schedule. So, make sure to know the timeline for creating your video.

How much input will I get into the creative process?

You should feel comfortable letting your video production company create the visual content. Having input will help to show that you’re open to new ideas and suggestions.

This will make your video production company more likely to create content that’s effective. But make sure that you don’t micromanage. This will show that you trust your video production company to do its job.

What equipment do you use?

This may seem like a silly question. But you’d be surprised how many people don’t know the right equipment to use for video production. If equipment is outdated or too complicated for a particular project, the results will not be the best. Video production time will be much longer which will only create additional costs.

Also, the quality of the picture and sound is very important because the standards are increasing every day. So be sure to ask your video production company about the equipment they use. You can also get this information by looking at samples of their work

questions for video production

What makes you unique?

At the end of the day, all video production companies are going to be pretty similar. And this is going to make it difficult for you to choose which one to work with. So, ask certain questions that matter to you. How are you different from the rest? How are you able to offer your clients something that other video companies can’t?

For example, many video production companies do not pay attention to video marketing. For your video to be effective, that is, to get back the investment in video production, you need to address certain topics. It can be: what is your target group, who is your competitor, where is your product / service sold, what is the key message you are trying to promote, what is the goal of the video, where will the video be shown.

Can you handle unexpected situations?

Last but not least, you need to ask this question. You never know what kind of situations your video production company will encounter. You could have problems on set. You could have technical issues with your camera. And you might even have an accident that ruins your footage.

In any of these situations, you need to make sure that your video production company has the skills to get you through it. And, of course, you need to make sure that they’re willing to make the necessary sacrifices to get the job done.


Remember, the best way to find a good video production company is by asking the right questions. Make sure that your prospective production company has thought through the kind of videos that you want, and what you want them for. That will be sure to help them provide you with a better service that meets all of your needs.

Need a video for your brand?

Bear Fruit Productions can help you with full support, from creative concept and filming to animation and editing.

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