Although every video production is unique, there are key elements that can help your video project go as smoothly as possible. Whether you’re working with your internal video team or hiring a production company, make sure you have a clear production process in place to ensure all aspects of your project are covered.
Whether you want to boost sales, launch a new product, or expand your business, video production can help elevate your brand’s image.
Creating quality video content can help you deliver your message and strengthen your brand’s presence. If you’re considering video production for your brand, here are a few important questions to ask during the pre-production phase:
It’s essential to determine what you want to achieve with your video early on and how to make the most of your investment. You need to ensure that your video answers the questions your potential customers are asking.
Both B2B and B2C companies know that most of their research is done online. Depending on your business, potential customers might check your website, reviews, blog posts, and social media to see what your values are. Today, prioritizing online marketing and social media, along with producing quality video content, is key.
Should You Produce Video Content In-House?
If your company already has full-time content creators, you might not need to worry about outsourcing video production. The advantage of an in-house team is their specialized knowledge of your industry. They know your business and its values best. However, there are also benefits to hiring a video production agency, like freeing up your time to focus on other marketing activities. Also, your team can work with the agency to share their expertise about your business, market, goals, and more.
If your team has the right skills, experience, and access to professional equipment, you may be able to create high-quality video content. But finding the right video content creators can be expensive, especially when considering salaries, professional equipment, and the software needed for editing. It’s not always easy to find employees who are experienced video production experts. Also, how much time will you spend finding the perfect video creator for your business?
What Are the Benefits of Outsourcing Video Production?
An experienced video production team has all the equipment and knowledge you need to create great video content that aligns with your marketing goals. We all know that “time is money,” so finding a video partner who can work efficiently and deliver high-quality service is a huge benefit when hiring a production company.
Another great thing about outsourcing video production is that you get a higher quality video, which raises your production values. Have you ever watched a video that was blurry, out of focus, or had too much camera shake? Hiring a professional video production team reduces the risk of poor video quality and losing potential customers.
You’ll also save money by outsourcing whenever you need specialized equipment or software (like using a drone or adding graphics during editing). The production team you hire will be responsible for finding the best talent, actors, or extras for your video project. That means you can relax, knowing they’ll find the right people for your shoot.
Outsourcing also brings fresh and creative ideas. Their creative approach to video production will help you think outside the box and expand your ideas, allowing your video project to reach a wider audience, generate a higher return on investment, and possibly even attract more potential customers. It’s also important to remember that you’ll only pay for the video content you create. Project-based costs are much easier to budget, track, and review. The only risk with outsourcing video production is that their team might be less familiar with your company or industry, so you may need to clearly define your messages and marketing goals.
Working Together
In the end, the best results come when key employees from your company collaborate with the video production team. This ensures that your video marketing is fully aligned with your message without compromising quality or creativity. We believe that clear communication is essential for a successful partnership with a video production company. Sharing guidelines about your brand, company values, and any other important information will help the video team quickly understand your business and the message you want to convey.
The video production process begins with a brief or consultation. This aims to describe the key aspects of your video project. The brief may also include examples of videos that can help clarify exactly what kind of video you want. Understanding who your audience is and where they are in your sales cycle will help you create video content with a clear and effective call to action. The more information you share with the production team, the better they’ll be able to tailor the video to your needs.
Hiring a video production company means you’ll benefit from an experienced team that will handle your video project from pre-production to final editing. We recommend organizing meetings with potential video production companies to see how creatively they respond to your needs. For the company you think might be the best fit, ask them to come up with some ideas. They’ll likely present a detailed proposal and director’s breakdown.
Since there are many video production companies, you can narrow them down by location, for example. Do you want to be present during the shoot? If so, you might want to choose a company in the same city as you. If that’s not important, consider companies throughout Serbia. Check their Google reviews, browse their website, and look them up on LinkedIn to learn more about them.
But most importantly, look at their portfolio. Do you like the videos they’ve made? Does their style match your brand? Do they understand your marketing goals, and do you think they’ll be able to convey your message effectively? Try to instinctively think about how your two brands could collaborate.
