Different types of video marketing strategies that work

March 2022

video marketing

Video marketing has become a crucial part of marketing today. In the digital age, where consumers are used to getting their information at the touch of a button, there’s no escaping the fact that video marketing is valuable. In fact, some research suggests that the appeal of video content is only increasing. So, if you’re looking to get your business’s name out there, but you’re not exactly sure how to start, keep reading! 

At first glance, it can be difficult to know where to begin with video marketing. This is especially true if you’re just getting started. However, with a few different video marketing strategies under your belt, your business will become a video marketing pro in no time. Keep reading to discover everything you need to know about different types of video marketing strategies.

What is Video Marketing?

Video marketing is the use of video content to promote your business. It’s also the process of using video content to build brand awareness. Whether you use videos on your website, on your social media channels, or both, you can optimize your videos to drive traffic to your site and increase your conversion rate. 

Video is attractive to consumers because it has the ability to grab their attention quickly. In fact, research shows that when it comes to attention, video has the upper hand over written content. Video is also easier to remember than written content.

As a business owner, it’s important to understand the benefits of video marketing. This is why so many entrepreneurs are embracing the format these days when they think of video production for their businesses. However, before you start recording video commercials for your business, there are a few things you need to know.

Video marketing strategies that work for businesses

Now that you know what video marketing is and why you should use it, it’s time to discover the different types of video marketing strategies. The following strategies focus on how you can utilize video in your marketing plan.

Content marketing

This type of video is made up of a series of videos that are similar in length and style. They can be individual videos or videos that are part of a larger story, like a product launch or a company’s history.

These videos can be short (like a 30-second spot) or they can be longer, (like a 15-minute documentary). Content marketing is useful when you have something to promote — whether that’s your new product, service or a big idea — and you want to spread the word about it.

Influencer marketing

Influencers are people who have large audiences, which means they can create huge amounts of social media buzz for your brand. You might use influencers for content marketing, but they can also be used for other forms of video.

For example, if you want to showcase your product but don’t want to spend months creating high-quality content, you could ask an influencer to create some short video tips that showcase how they use your product in their everyday life. Then you could share those tips on different platforms.

Email marketing videos

These videos are a great way to communicate with clients who aren’t comfortable reading lengthy emails. They’re also a good way to communicate directly with prospects who may not have a website.

Social media videos

This type of video is useful if you regularly interact with your customers on social media platforms. It lets you share images and videos that can spark conversation among your followers, which can lead them to make purchases on your site.

Product demonstrations and tutorials

Videos that show how your products are used or show step-by-step instructions are helpful for target customers who want to learn more about what you do or how they can use the product themselves.

Video for B2B companies

This is used by companies who sell to other businesses, like wholesalers and retailers. The video is shown during business hours and is shown on a computer or tablet screen. 


You put up a video with the sole intention of getting potential customers to watch it. These videos can be long-form or short and can be highly produced or slapdash efforts. The length is another factor — a 30-second video is probably too short to sell, but it fits well into promotion on Facebook. Longer, more in-depth videos can be helpful in educating your audience about your product and brand.


You create a video that’s all about getting people to buy your product. In these videos, you’re selling directly. You might also use these videos as part of a giveaway or incentive.


These are like previews that don’t have any real point other than to get your audience excited about something coming up soon. These videos don’t have much to do with your product or brand, but they’re meant to entice people to tune in for the next round of good stuff.

Behind the scenes

You might show the hows and whys of making a product so people feel comfortable buying from you when they see how you make what they want so well. You might also use this type of video as an incentive for them to purchase now.

Bottom line

Video marketing is an effective way to get your business’s name out to potential customers. Once they’ve seen your videos, they’ll be much more likely to take action, whether that’s visiting your store or making a purchase on your website.

With so many different types of video marketing strategies to choose from, you’re sure to find one that works best for your business. Now all you have to do is sit back and watch the videos come pouring in!

Need a video for your brand?

Bear Fruit Productions can help you with full support, from creative concept and filming to animation and editing.

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