Commercial video production is an important investment for your business. Video ads are a great way to show your audience the mission and services of your brand. With video, potential clients can get a clear view of who you are as a brand and what your company does best.
While the concept of video is pretty clear in today’s digital society, video production is a whole different, more complex model. It takes a lot of work and experience to create a quality and effective video. There are various settings, production, lighting, filming, editing, and creating the perfect video atmosphere. And all that comes after you have the right equipment.
As a business, you should be able to focus on your goals and increase revenue, of course. Investing in a video production company will make it easier to produce videos so you can focus on where your business needs the most attention. Choosing the right video production company to meet your needs isn’t easy. Let’s take a closer look at what you need to know when producing and shooting ads.
It’s no secret that video has taken over our world. Every social platform and search engine includes video in their marketing strategies in some form. As a result of this breakthrough trend, 87% of marketers use video as a form of marketing.
Video is important because it’s highly accessible and provides immense value. Since video can effectively convey a story, it allows businesses to showcase emotions while also delivering key brand messages. Stories build emotions and empathy that foster customer relationships and drive sales.
What is a Video Ad?
A commercial video is an advertisement produced for television, social media, or websites, showcasing a product or service that the brand is trying to sell. These ads usually last about 30 seconds and promote a product or service by telling a story. This short video format is perfect for your audience to learn more about who you are and why they should buy something from you.
Video ads also extend the reach of your brand. When you invest in video marketing, you’ll be able to place your ad on TV or social media, meaning your video has the potential to reach a massive audience. With this comes brand credibility. Adding personality and storytelling to your brand makes you more trustworthy, increasing opportunities for higher sales.
Professional video production will take your ad to the next level. Video production may seem simple, but in reality, it’s a huge process. You need experienced professionals to handle the workload to make sure your video is high quality and effective. Even if you manage to shoot an ad on your own, you still have to deal with post-production and editing.
The benefits of hiring a video production company to shoot your ad are huge. You automatically gain access to the best video production equipment. Don’t get us wrong, an average iPhone can shoot a fantastic video. However, a professional camera will give you clearer images, more pleasing colors, better focus and zoom capabilities, and ultimately, a better quality video.
Another often overlooked element of shooting ads is sound. Capturing sound effects and dialogue is difficult when you do it yourself, which is another reason to hire a video production company. Professionals will have the necessary equipment to capture perfect sound during production, minimizing the time needed for recording.
Hiring a video production company also saves you time and money. The time and finances spent learning how to create and shoot a video ad can be invested in other aspects of your business.
Best Practices for Video Ads
Whether you’re shooting an ad or closing a deal in the office, every initiative starts with one thing: purpose. If you have a well-defined goal, every video will be more effective. Do you want to generate more leads? Share the story of satisfied customers? Try to increase website visits? Knowing what you want to showcase in your ad will not only help the video production company do exactly what you want but also do it more efficiently.
Once you define the purpose of your video, you can focus on key messages and calls to action that engage your target audience. You should also envision how you want the video to look. Creating a storyboard is a great way to illustrate this, and a good production company will help with that. Additionally, stay true to who you are as a brand. Including these concepts in your video production will make the process run smoothly.
The Ad Filming Process
Video production will vary depending on the complexity of the ad, but they generally follow the same process: pre-production, production, and post-production. Pre-production is the planning phase. Answering questions about video strategy, budget, and project timelines is crucial. Choosing extras, actors, and locations, as well as writing the script, will also happen during this phase. The more you plan, the better the ad will turn out.
The next phase is production, where the ad is shot. This includes setting up lighting, filming the voiceover, and more. If you hire a video production company, this phase shouldn’t take too much time, as the experienced team will know exactly what needs to be done and in what time frame due to the prior planning.
You have the video, now what? Post-production is where editing, music selection, and animation come together to create an effective video ad. Once everything is approved, the video production company will send you the final version in the requested format.
We hope this article explains why you should invest in a video production company to create your video ad. Video is a powerful tactic to implement in your marketing efforts, and it should be handled professionally and efficiently.
